picture, Ice Cube is a pretty reliable opener either as a lead or an added-value-element, and it had an easy-to-explain concept. Barring uncommonly long legs for a holiday debut of this nature, we're probably looking at an over/under $33m domestic total. While there was zero buzz around the Warner Bros./Time Warner Inc. Although it did have a decent 3.1x weekend multiplier. That's not great for a $25 million comedy which cost about that much to market in the states.
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The film earned a B CinemaScore grade and played 54% male/61% over-25. The poorly-reviewed comedy earned $12.01 million over the weekend for a likely $13m Fri-Mon start.
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So good on them for ripping off instead of outright remaking, but twas not to be. The New Line Cinema offering stars Ice Cube and Charlie Day in a revamp of Three O'Clock High, which itself was a loose revamp of High Noon. Next up on the new release chopping block was Fist Fight. Oh, and it is also filled with gonzo action and impressively scaled set pieces, if you're so inclined. The film subverts the white savior trope for the purposes of glorified propaganda. That's now hilariously ironic since the actual movie positions Damon as the heroic lead who nonetheless becomes utterly enamored with China's culture and military code. The film had been controversial almost from the start due to Matt Damon playing the lead role which resulted in accusations of whitewashing. Chalk it up to poor reviews (I thought it was fine and daffy over-the-top adventure, but alas), Matt Damon's inconsistent star power outside of the Bourne franchise (although this is a decent opening outside of his flagship franchise) and relative consumer disinterest in a marketplace filled with other/better choices. But like that other "hope we score in China" Legendary production, Warcraft, it's being mostly rejected in the states. To be fair, it will probably earn over/under the $53 million that Yimou's Hero made back in 2004. So while the overall picture is pretty grim (this was not a cheap movie to market), the verdict on The Great Wall is still not set-in-stone.īut yeah, in North America, it's a relative dud. And while it has already played in much of the world, it also opened in the likes of Russia and the United Kingdom this weekend, with Japan set for April 14. The Zhang Yimou-directed film has already made $171 million in China and $224.5m worldwide over the last two months. It comes courtesy of Universal (who fronted 25% of the budget), Legendary, China Film Group and Le Vision Pictures, and it opened in China back in December of 2016. Except The Great Wall is technically a Chinese/American co-production. For a $150m-produced release, that's an unfortunate result. That means the Matt Damon/Tian Jing period-piece fantasy is probably going to make around $21m over the Fri-Mon frame. release is not breaking out in North America, with an $18 million weekend. The bad news is that the Universal/Comcast Corp.
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As noted yesterday, The Great Wall is doing it backward. And 20th Century Fox still has the obscenely leggy Hidden Figures with the surefire smash Logan on the way.Īs a general rule, when a $150 million action fantasy opens with around $20m over a four-day weekend, we do the whole "Well, it's a domestic disaster, but it may break out overseas" routine. has The LEGO Batman Movie (the weekend's top film for the second weekend in a row) with Kong: Skull Island earning solid buzz in advance of its March 10 debut. Univeral has Fifty Shades Darker, Split, A Dog's Purpose and Sing with Get Out coming next weekend.